Nurturing the potential of every child and teen.
We believe the values and skills learned early on are vital building blocks for life. At the Y, children and teens learn values and positive behaviors that makes for confident kids today and contributing and engaged adults tomorrow.
In The News
The New York Times features the Y's Nationwide Campaign
Monday, January 25, 2016
The Y recently launched For a better us.™, a nationwide multimedia marketing campaign, designed to educate consumers on the Y’s work as one of the most effective and enduring charitable organizations in the country. The campaign’s objective is to shift perceptions of the Y from a “gym and swim,” to a relevant, effective nonprofit and to help inspire people to donate and fund the work it does. For a better us. aims to shed light on the variety of Y programs that look to nurture potential, improve health and support all our neighbors, all in service of making us better.
Click Here for the New York Times digital edition of the nationwide campaign, along with links to the first two TV commercials.